Physical Dramaturgy: Ein (neuer) Trend?

Dramaturgie im zeitgenössischen Tanz ist ? positiv gemeint ? ein heißes Eisen. Idealerweise sind Dramaturginnen und Dramaturgen während der Erarbeitung eines Stücks die besten Freunde der Choreografen. more more

GoetheInstitute

03/10/2005

You are the wings! You are the tree! You are Germany!

The German media has launched a massive campaign to try to get Germany out of the dumps. It's an insult to innocent TV viewers throughout the country, says Harald Jähner.

It's awful the way Germans wrestle with themselves. Worse still, when they suddenly stop. Anyone who has unwittingly fallen prey to the new campaign "Du bist Deutschland" (you are Germany) will have been reminded of this bit of folk wisdom. There you are, sleepily sprawled in front of the telly, all ready to hit the hay and then it comes: "You are the miracle of Germany", the screen blares and yes, it does mean you and me, and personally too. "Not the others, you. You are Germany!" "Take your foot off the brakes!" a child of all things exclaims, and a woman cyclist in a helmet proclaims, "There are no speed limits on the German motorway!"



"Du bist Franz Beckenbauer"

Then on comes Katarina Witt and looks you, the old couch potato, right in the eye and prompts, "What about putting some wind in your own sails again?" Err, don't think so, a voice inside you says, but there's no peace for the wicked: "You are a part of everything," the voice intones, and this everything points a long gnarled Uncle Sam finger at you, indicating cannon fodder. You just want to slip off the sofa and get out of the line of vision asap, but the voice goes on: "And everything is a part of you. You are Germany. Your will is like a kick up the arse."

But I'm not Nietzsche or Uri Geller. My will is not the spoon-bending type. "Achieve what you are capable of achieving", says the conductor Justus Frantz with the conciliatory air of a trainer tired of snapping at you all day. And celebrity after celebrity then lines up to give their tuppence: "And when you're done with that, outdo yourself. Beat your wings and uproot trees. You are the wings. You are the tree. You are Germany."



"Du bist Ludwig van Beethoven"

Then the phantom is gone. You pinch yourself to check you're not dreaming. What on earth was that? That was the start of the largest social campaign ever undertaken in this country. Twenty five media enterprises, major corporations, Der Spiegel, the Frankfurter Allgemeine Zeitung, the Süddeutsche Zeitung and the Westdeutsche Allgemeine Zeitung, the public and the major private channels are all currently waging a campaign "Du bist Deutschland" to boost the mood in Germany. It is the answer of the cumulative power of the media to German misery. But unfortunately it's also an insult to the viewers.

There's no doubt there that the motives behind the campaign are justified. The state of the economy is dependent on the general mood in the country and confidence resources are scarcer than oil in Germany. If we worried less about the future it would probably be more certain. But which of us, informed on a daily basis how precarious the state of pension schemes is, would be prepared to rely on this supposition and abandon all worry, this poison of the economy? Industry, and the advertising industry in particular, much prefers happy, smiley people. Their sunny carefree attitude stimulates business. It's also understandable that the advertising executives involved in the campaign, from companies like Jung von Matt and kempertrautmann, lick their lips when they hear Angela Merkel say in an interview: "I cannot cover all aspects of confidence and optimism." But we, they think, we can.



"Du bist Albrecht Dürer"

Optimism and confidence are based on the principle of achievement, which the campaign constantly calls upon. People who are confident that their efforts are constructive in some way create self-confidence, they are, as the campaign demands, prepared to take risks, they are mobile and flexible. But this is an experience many Germans have been incapable of having for a very long time. The principle of achievement is being overridden. There are – as everyone knows - too few jobs which allow people to prove their mettle and move upwards. Alternative job structures are at a very rudimentary level still, aside from the black market. And even among the employed there is a widespread suspicion that the future is in no way dependant on how hard you slog. In a situation like this, a call to give yourself a kick up the arse and start ripping up trees means little more than a call to vandalism. Because ripping up trees as a metaphor for performance no longer has much currency in most people's lives.

The unsolved drama of the erosion of the performance principle cannot be helped by mental training in the fateful belief that mood determines existence. Even if this were the case, the campaign would still backfire because it triggers anxiety, not confidence. The experience of top celebrities gathering in their masses to condemn reality hardly breeds confidence. It's certainly true that Germans often expect too much of the state and are not sufficiently prepared to assume personal responsibility. Many schools would be cleaner if parents got together and did some of the dirty work themselves. But in a country that once thrived on the work ethic, this habitus is not the core of the problem.



"Du bist Michael Schumacher"

Furthermore, the results of the German election in which the far Right played almost no role at all, shows that the mood in the country is better than it is among top-ranking media executives. If the media wants to grieve over the mood of the country, it should ask itself whether its way of presenting and discrediting politics has not contributed to the Germans' loss of confidence. There's no use in demanding "that we love what we are, what we want and what we want to become." This is nothing but self-intoxication. How am I supposed to love something that I don't know, oh fellow Germans of the future?



"Du bist Max Schmeling"

In order that this rhetoric of das volk as "one body" and of pushing one's limits does not too closely resemble earlier attempts to motivate people to work their way out of the mire with boots, spades and dramatic self-love, the TV ad campaign shows someone with a speech impediment, a black guy and an obvious homosexual to intone their pious slogans from among the staelae of the new Holocaust Memorial. I, Germany, will not be duped by such tricks.

*

If you have the latest Flash player, do take two minutes to download the full TV campaign. It's a giggle a minute!

The article originally appeared in the Berliner Zeitung on 30 September, 2005.

Harald Jähner is an editor at the Berliner Zeitung.

translation: lp

Get the signandsight newsletter for regular updates on feature articles.
signandsight.com - let's talk european.

 
More articles

Signandsight.com says good-bye

Wednesday March 28, 2012

Signandsight.com bids farewell after seven exciting and engaging years. Editors Thierry Chervel and Anja Seeliger express their thanks and say a personal good-bye to our readers - while remaining committed to the idea of a public forum dedicated to the motto "Let's Talk European".
read more

"We only have ourselves to draw upon"

Wednesday 26 October, 2011

TeaserPicIf geniuses still exist in Germany, then Friedrich Kittler, who died at the age of 68 on 18 October, was one of them. The literary scholar and media theorist wrote as much about drugs as he did about weapons, and he was as interested in war as he was in love. One of his PhD students is a Eurofighter pilot in Afghanistan. Andreas Rosenfelder talked with him in his Berlin apartment at the beginning of the year.
read more

Surveillance on demand

Monday 17 October 2011

The Chaos Computer Club's sensational find of a German government trojan has shed light on an extreme case of state surveillance. Spokespersons of the club, Constanze Kurz and Frank Rieger suggest that this is not an isolated case of enforcement overstepping the limits of the law. In an interview with Joachim Güntner they talk about the promise of efficiency, the antagonism of freedom and security, and the society of digital control.
read more

Signandsight revisited

Wednesday 23 March, 2011

We're extremely pleased to be back, after a bout of financial flu, buoyed up by your many mails of encouragement! The new streamlined signandsight.com will no longer deliver feuilleton or magazine summaries, concentrating on getting you full translations every week instead. Please follow us on Twitter and eventually Facebook too!
read more

Against obscurantism

Tuesday 2 November, 2010

TeaserPicTwo years ago Argentinian philosophy professor Horacio Potel was taken to court for running three non-profit online Spanish libraries featuring hitherto unavailable texts by Heidegger, Derrida and Nietzsche. He talks to Beatriz Busaniche about his country's draconian copyright laws and the vital importance of free access to our common heritage.
read more

Open Excess

Tuesday 26 May, 2009

As the world awaits the decision on the Google Books Settlement, there is much uncertainty and debate about what it will mean for authors' rights. In Germany, literature professor Roland Reuß has added to the confusion by launching an attack on what he believes to be another enemy of the freedom to publish: Open Access. Publishers, journalists, authors and other sympathisers have signed his petition, which is now in the hands of Chancellor Merkel. Their arguments are hair-raising, deluded and dangerous, says Matthias Spielkamp
read more

The fuel of the Internet

Thursday 3 January, 2008

Give me back my hierarchical media system! Print journalists live in fear of the death of "good journalism" through Web 2.0 and yet a blogger was nominated Germany's journalist of 2007. While the discourse rumbles on Google is noiselessly earning 3 euros a month from millions of German users. By Robin Meyer-Lucht
read more

From closed circuits to communicating tubes

Monday 18 June, 2007

European democracy exists largely within nation-states, and not in the continental dimension. Even the ponderous TV channel "Euro-News" has not succeeded in creating a European public sphere. But without a European consciousness there will be no European federation. For this to happen interpreters are needed, to explain the motives of one side to the other. By Adam Krzeminski
read more

How to save the quality press?

Monday 21 May, 2007

When gas, electricity or water are at stake, the state must guarantee the energy supply for the population. Shouldn't it do likewise when the other type of 'energy' is at risk, the quality press? All over the world, financial investors are increasingly replacing patriarchal publishers and imposing their idea of profitability. Philosopher Jürgen Habermas argues for state support for the quality newspapers.
read more

The press and Europe's public sphere

Thursday 9 May, 2007

Newspapers by nature cover local matters. That belongs to the rules of the game. But what happens when the rules change? Only when they take an active interest in affairs abroad will paper's coverage on their home turf improve. Arne Ruth, long-time chief editor of Sweden's Dagens Nyheter, tells why cross-border journalism can help make the separate realms of Europe a single public space.
read more

Cultural diversity? A pipe dream

Thursday 22 March, 2007

The UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions entered into force on March 18. Rüdiger Wischenbart gives a quick overview of the realities behind translation.
read more

Knowledge and its price

Thursday 6 July, 2006

We live in a knowledge society, but it knows very little about itself. Information technologies allow us to organise knowledge faster than ever, yet we are regularly warned that we are losing touch with knowledge. The total of all stored knowledge is an exotic 5 exabytes, but a closer look reveals a network of one-way streets, detours, and barred routes. By Rüdiger Wischenbart
read more

The future of journalism

Wednesday 17 May, 2006

Crisis is nothing new to the press. Newspapers will continue to exist, alongside the Internet, soon in paperless form. They must offer their readers exclusive news, bold opinion and captivating language. Mathias Döpfner, head of the Axel Springer media empire, answers Rupert Murdoch.
read more

The medium is English

Monday 15 May, 2006

Are there British intellectuals? Are they better than the rest? Or do they just happen to be speaking the right language at the right time in the history of public debate? By Naomi buck
read more

Prospect's blunder

Monday 10 October, 2005

Prospect magazine's list of the world's top 100 public intellectuals speaks tellingly about the provincialism of today's global media, but says nothing about the ideas behind today's global world. By Arno Widmann
read more